What Would You Do?
Consider this scenario: You are a new hire in the Development Office and pretty new to fundraising. You’ve studied up on best practices and attended a few seminars/webinars to foster your skills. In...
View ArticleEmail–Think About It!
“You don’t have to think; you just write.” Email as a means of communication is so much easier than old-fashioned letter writing! Think back to the old days when you would agonize over the wording of...
View Article“Simply fill in the form below….”
Have we lost you yet? Admit it. You groan, as I do, when the next “step” in the process of getting what you’re after is to fill out a form. In our on-line world, most information is requested and...
View ArticleKeep Your Hands Off…
No urge is more powerful than the urge to change other people’s copy! While it’s always a good idea to have someone read over the copy you’re writing, you don’t want to submit to “death by rewrite.”...
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